What is clean beauty?

Clean beauty combines the best of both worlds: you contribute to a more sustainable world while taking care of your hair with the best performing products and the latest innovations in hair care: Beautiful inside and out. Clean beauty products contain no synthetic and chemical ingredients.Read more about clean beauty and what exactly it means here.

Schwarzkopf Professional revamped its Bonacure line last year and it is now entirely vegan and clean beauty. Hence the name Bonacure Clean Performance. In doing so, Schwarzkopf Professional has gone a step further than just looking at the ingredients. The packaging is made from recycled materials, the formulas are 100% vegan and the products are largely biodegradable. In addition, the conditioners are quick-rinse to also reduce the need to use 50% less water to rinse out the product. Of course, the products are free of synthetic and chemical ingredients. For instance, there are no sulphates, parabens, silicones, mineral oils, phthalates, microplastics and artificial colours in the products.

Clean beauty

What impact does Clean Beauty have on your hair?

When you first start switching to a Clean Beauty product like Bonacure Clean Perfomance, your hair may feel a bit drier and rougher the first few washes when wet , once it has dried you will no longer be bothered by this. This is a perfectly normal process and is a kind of transition phase your hair is going through, because before you used products that did contain harmful and chemical ingredients that your hair has become accustomed to. You can think of this as a kind of detox period for your hair. After a few washes, hair regains its natural shine and movement, you enjoy your styling longer and you don't have to wash your hair as often. Plus, natural curls get a nicer curl and bounce, and you are sure to be a fan!

Why use the Bonacure Clean Perfomance?

Bonacure Clean Performance is Schwarzkopf Professional's skincare line with seven different lines to provide a suitable routine for every hair type & hair need. So choosing between vegan and clean beauty products or professional hair care is over for good. The Bonacure Clean Performance products contain a formula with Vegan Care Complex and is a unique innovation with its identical amino acid chains and Pro-teo-lipids. The Vegan Care Complex ensures that all the natural nutrients of the hair and scalp are optimally preserved and damage to the fibre layer and cuticle layer are repaired to almost natural perfection. As a result, the hair regains its natural movement, elasticity and shine: your hair feels like new again!

Each Bonacure Clean Performance line gives you a professional solution for every desire and hair need. From giving deep, long-lasting hydration and glass to dull hair, creating volume in fine hair or thick an unruly hair can easily become manageable, smooth and shiny, everything you need for tailor-made care can be found within the Bonacure Clean Performance range. Proper care is the foundation for beautiful and healthy hair. With the right care products and routine, tailored to your personal hair needs, you get the best out of your hair. Colour results are maximised but hair quality is also maximised. So choose the Bonacure Clean Performance range that suits you, with some more tips below:

  • Always use a conditioner: this will give your hair extra care and protection.
  • Use a nourishing treatment every week: it is important to keep caring for your hair to prevent it from drying out. This will improve the quality of your hair. For extra hydration, use the Moisture Kick Treatment, for example.

Unsure which Bonacure line is best for you? Then read on for a brief explanation of each line to find out which one suits you:

Frizz Away for coarse, unruly and frizzy hair

Babassu oil provides a 72-hour anti-frizz effect for all hair types, including curls.

Repair Rescue for damaged hair

Arginine ensures that 3 years of damage will immediately disappear after just one use.

Moisture Kick for normal to dry hair

Contains Glycerol to leave hair feeling moisturised for up to 48 hours.

Color Freeze for coloured hair

Contains pH 4.5 to rebalance hair structure to optimal pH levels and protect hair colour with almost no fading.

Volume Boost for fine hair

Creatine provides more volume with up to 48 hours of fuller hair feel.

Time Restore for mature and brittle hair

Contains Q10 to protect hair from visible signs of ageing and create instant softness and shine.

Clean Balance for all hair types

Tofoferol thoroughly removes product residues to protect the hair from pollution and build-up in the hair. Read more about build-up and where it comes from here.

Want to buy Schwarzkopf Professional products?

Are you looking for vegan and clean beauty hair care, something that actually cares for your hair and gives it a healthy shine again. Then try out Schwarzkopf's Bonacure range. If you have any questions after reading this blog, leave them in the comments and one of our beauty experts will get back to you soon.

— Claudia Davidis