Description

Alter Ego Pure Light Cream is a cream formula that lights up to 7 colours. The formula provides maximum control and is easy to use for various blonding techniques. The formula is ideal for sun-kissed effects, foil techniques, hands-free techniques and other blonding techniques. Besides these techniques, this formula is also suitable for decolourising hair. Moreover, Alter Ego Pure Light Cream is suitable for complete blonding in combination with Alter Ego Total Blonde Activator. The creamy substance ensures ideal adhesion to the top layer of the hair surface. In doing so, the active ingredients are better absorbed into the hair. Alter Ego Pure Light Cream contains the Active Shine Complex which creates a beautiful shine in the hair.

Lights up 7 colours
Maximum control
Suitable for decolourisation
Suitable for different blonding techniques
Complete blonding
Ideal adhesion

Usage:

Alter Ego Pure Light Cream is suitable for different techniques so there are different mixing ratios:

1:1.5 results in a more compact consistency and is ideal for freehand techniques.

1:2 results in a smooth consistency and is ideal for foiling techniques.

1:2 is ideal for full lighting.

Results:

Alter Ego Pure Light Cream illuminates up to 7 colours, allowing for a tailor-made colour result. The Active Shine Complex creates beautiful shine, resulting in radiant colour and healthy-looking hair.

Key features