Beautyblender and Rea Ann Silvia
The Beautyblender, who hasn't heard of it. The tiny make-up sponge was a true trend that won over the whole world. Its founder is Rea Ann Silva, she was a Hollywood make-up artist who had several celebrities as clients. She was one of the very first make-up artists to work on a high-definition TV show. She needed a tool to make sure the make-up of the lead actors on set would look good. She could not rely on the usual airbrush as it took way too much time, so she decided to cut egg-shaped sponges herself that would do the job well. Compared to current products, Silva's sponges were light and portable. At the time, egg-shaped sponges disappeared from the television set where she worked. The actors tried to steal her sponges! Even then, she knew she had a top-notch product and started thinking that there had to be sales opportunities for the sponge. She started working on a prototype for the Beautyblender. As Rea Ann Silva would say, "No one should say 'oh, your foundation looks good' instead they should say 'wow, your skin looks amazing'."
She finally started selling the sponge in 2002 and the company has become a huge success since that year. Today, Beautyblender continues to drive innovation with products that require minimal effort and offer maximum results.
Beautyblender
The trick of the Beautyblender is in its shape. The narrow shape at the top makes it easy to reach hard-to-reach areas, such as the nose and eyes. The wide underside of the sponge is just right for the larger areas of the face, like the forehead and cheeks. Due to the fine texture of the sponge and because it is slightly moist, you don't get a "foundation putty" effect.
- Sponge that adapts to facial structure
- Ensures even and radiant skin
- Forms the basis of all make-up
Beautyblender products
The colours of the sponge each have a different meaning. Below you can see what each colour means and what exactly the sponge can be used for.
- Beautyblender Original: the #1 best-selling make-up sponge in the world! The sponge is super soft, exclusive, latex-free and blends all make-up easily for a flawless finish. The sponge can be used the sponge for primers, powders, creams and sunscreens.
- Beautyblender Pro: the pro is made of the same material as the original. The difference is in the darker colour. The pro is the perfect application method for dark-coloured products that are difficult to rinse clean with a lighter applicator. Use with complexion products, long-lasting make-up and self-tanners for best results.
- Beautyblender Pure: a white sponge for applying the base of your make-up. Use for primers, serums, moisturisers and creams.
- Beautyblender Bubble: this sponge is the same as the Original, but in a new colour. Like the Original, this sponge is suitable for primers, powders, creams and sunscreen.
- Beautyblender Bodyblender: An XL, reusable, high-definition cosmetic sponge that can be used for sunscreen, self-tanner or brittle.
Besides sponges for make-up, the brand also has several kits. The kits consist of a sponge combined with a Solid Cleanser. You can choose from the three different Beautyblender sponges, the Original, the pro and the pure. Also very nice as a gift! We also have a kit in the range with no less than 5 different colours of beautyblenders, including the Original.
Using Beautyblender
There are 5 simple steps to applying make-up with the Beautyblender.
- Wet the sponge.
- Squeeze the sponge so that all excess water is removed .
- Dab the sponge with your chosen make-up, foundation for example, around the skin (do not smudge or you will get streaks on your face). By dabbing, the foundation merges nicely with the skin.
- Clean the sponge after each use.
Beautyblender Awards
The Original Beautyblender has won 11 Allure Best of Beauty Awards. Examples include Original Beautyblender winning "Most Iconic Beauty" or the Beautyblender Swirl winning "Best Makeup Tool". The famous egg-shaped sponge is loved by consumers, but is also widely used by several celebrities. For example, Kim Kardashian, Meghan Markle and Selena Gomez are a small sample of the Beautyblender's fans.
Buying Beautyblender
A good base is half the battle! We are an official retailer of the Original Beautyblender so you can safely make your purchase. Order the handy blending sponge in different colours from Beautyblender today at En.johnbeerens.com. The blending sponges are fun to give as gifts or ideal for your own use. The blending sponge has a handy size to reach all the hard-to-reach areas on the face. If you have any questions about the blending sponge or about the brand, please contact our beauty specialists via our e-mail address: beautycare@johnbeerens.com or by phone on +31 (0)13 530 20 10. We will be happy to help you!
