Description
The First Shampoo by Sweet Professional is a revolutionary straightening system in the form of a shampoo, specially designed to temporarily straighten hair in a safe, effective and gentle way. This innovative formula contains a unique combination of organic acids, such as hyaluronic acid, glycolic acid, lactic acid, salicylic acid and alpha-lipoic acid. These acids bind to the hair's natural proteins and create chemical compounds that, when combined with heat, temporarily restructure the hair fibre. This leaves hair straight, smooth and frizz-free, without causing damage.
The active ingredients come from the world of dermo-cosmetics and are specially adapted to intensively care for, strengthen and shine hair. The formula is completely free of harmful chemicals, does not emit fumes or odours, does not change hair colour and is safe for use on any hair type.
Use
- Using The First is quick and easy. After washing with a cleansing shampoo, the hair is towel-dried, then The First Shampoo is applied evenly all over the hair.
- The product only needs to take effect for ten minutes. The hair is then rinsed out lightly (not completely), blow-dried completely dry and then carefully treated with a straightener at around 230°C to activate the active ingredients.
- This fast and safe application makes the treatment ideal for both salons and professional use at home.
Result
After treatment with The First Shampoo, hair is visibly smoother, straighter and shinier, with results lasting up to 12 weeks. Lint is greatly reduced, hair feels silky smooth and takes on a healthy, full look thanks to the formula's botox effect. Depending on the hair type, natural curls can be defined or subtly relaxed, without the hair losing its natural movement. The treatment strengthens the hair structure, offers a long-lasting blow-dry boost and provides unparalleled texture and shine.
Moreover, The First is compatible with all other chemical treatments and leaves hair colour completely intact. It is a safe, organic solution for anyone seeking professionally smooth and healthy hair, without compromising on product quality or safety.
Key features
Specifications
| Brand | Sweet Professional |
|---|---|
| Content | 500ml |
| Hair type | All hair types |
| SKU | PA00341/3 |
| Barcode | 7898584622403 |
Ingredients
Sweet Professional The First Shampoo 500ml
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Key features
Specifications
| Brand | Sweet Professional |
|---|---|
| Content | 500ml |
| Hair type | All hair types |
| SKU | PA00341/3 |
| Barcode | 7898584622403 |


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